If you have any questions or concerns regarding this statement, contact us by email at sales(AT) @world-hotel-bookings.co.uk. We can also be reached by phone at +44 (0)20 3239 1090 or by mail at World Hotel Bookings, 6 Heritage Close, Sunbury, Surrey, TW16 6PY

This policy will notify you of the following:

1. The information this site gathers/tracks about users.
2. What this site does with the information it gathers/tracks.
3. With whom this site shares the information it gathers/tracks.
4. This site's opt-out policy and policy on deleting or deactivating user names from its database.
5. The security procedures in place to protect the loss or misuse of information.
6. Notification of changes.

1. Information World Hotel Bookings gathers and tracks
   
   World Hotel Bookings gathers personally identifiable and other information about users (such as name, postal address, email address, gender, date of birth, interests, other demographic information, etc.). This information is obtained in connection with a user's registration on our site. World Hotel Bookings receives information about who are engaged and have registered on the World Hotel Bookings website to receive offers for free products from third party marketers including Active Hotels, Expedia and its affiliates.

This Privacy Policy applies to consumers that have signed up directly on the www.world-hotel-bookings.co.uk website or through the websites of our media partners, either on their own behalf or on behalf of a friend or family member. We may use the personal information that you supply to us and work with other third party businesses to bring selected retail opportunities to our users via direct mail, email and telemarketing. These businesses may include providers of direct marketing services and applications, including lookup and reference services, data enhancement, suppression and validation, and email marketing.

Cookies & Computer-Related Information

World Hotel Bookings uses "cookies". Cookies are small pieces of information stored by your browser on your computer's hard drive and are used in website system administration to keep track of movement of an individual from one screen to another. This information may be used by our staff to detect and resolve website problems and to assist with customer support concerns and to enhance the user experience whilst using our site. We do not collect any personally identifiable information about site visitors in this process. Most web browsers automatically accept cookies, but you can usually change your browser to prevent this. Please be assured that accepting a cookie does not give us access to your computer or personal information under any circumstances. If you disable cookies, you may be unable to order or use other features of our sites. If you experience any problems, please contact for help.

Our web server automatically collects information from your computer and navigation patterns when you visit our site, including your Internet Protocol (IP) address, the computer's operating system, the type of browser you use, and the specific web pages visited during your connection. We may also track data such as the total number of visits to our website and the number of visitors to each page of our website.

We may use this information, in aggregate form, for system maintenance and to better understand how our visitors use our site and services so that we can make them better. World Hotel Bookings may also share statistical or demographic information in aggregate form with third parties for marketing or research purposes. This aggregate data will not contain any information that personally identifies you.

2. Use of Information
   
   World Hotel Bookings uses information voluntarily given by visitors, and/or their friends or family members, in order to provide such individuals with information on travel and other related products and/or services that may be of interest to them.

We and/or our marketing partners may enhance and/or merge personally identifiable information about users with data collected from other sources to use in direct and/or online marketing and, to the extent permitted by law, individual reference and look-up service programs. In the event we enhance and/or merge such personally identifiable information with data collected from other sources, we will take reasonable steps to maintain the integrity and quality of that information.

In addition, users may receive postal mailings from our marketing partners as well as periodic postal mailings from us with information on products and services or upcoming events. Users may also be contacted via email or telephone by us or our marketing partners, provided users have given us their permission to do so.

3. Sharing of Information
   
   World Hotel Bookings shares or uses the information described above to help advertisers and third party marketers better understand the demographics of our registrants and for their marketing purposes. World Hotel Bookings shares personally identifiable information (including information that has been enhanced with information from other sources) with advertisers, third party marketers, and our divisional affiliates for their direct and/or online marketing efforts and, to the extent permitted by law, for individual reference and look-up service programs. While World Hotel Bookings seeks to contractually obligate our partners to treat information in accordance with accepted marketing practices, World Hotel Bookings does not control the practices of its advertisers or third party marketers.

If users indicate that they do not want to have their email address shared with third parties for general email marketing solicitations, World Hotel Bookings will limit the use of their data to certain direct marketing services. These services currently include the provision of personally identifiable information to third parties to validate and enhance existing information held by marketers about their customers. For example, a marketer may use personally identifiable data provided by World Hotel Bookings to add information about the user to its own file for use by that marketer in its own marketing efforts. Similarly, a marketer may use such data merely to verify or validate the accuracy of data about such user that the marketer already possesses; to suppress further marketing messages being sent by such marketer to a user; or in connection with individual reference and look-up service programs (i.e., services used primarily to identify, locate, or verify the identity of an individual).

Users' requests to unsubscribe from World Hotel Bookings email solicitations will be processed promptly, but in any event within 10 days. In the event that technical difficulties prevent the immediate processing of unsubscribe requests, such requests will be processed as soon as technically feasible. In addition, World Hotel Bookings will not knowingly share information that supports pornographic promotions or sites.

At all times, World Hotel Bookings reserves the right to disclose information where required by law or to comply with valid legal process (such as a search warrant, subpoena or court order), to protect the company's rights or property (including without limitation in the event of a transfer of control of World Hotel Bookings or substantially all of its assets), or during emergencies when safety is at risk.

4. Opt-out/Unsubscribe Policy
   
   By submitting personal information on www.world-hotel-bookings.co.uk so that travellers can make bookings and receive offers, users allow World Hotel Bookings and its affiliates to make that personally identifiable information available to third parties that are making such offers in accordance with the terms of this privacy policy.

World Hotel Bookings provides users the option to opt-out from receiving information sent via electronic mailings by World Hotel Bookings on behalf of third party advertisers who are our clients, or to opt-out from World Hotel Bookings sharing information with advertisers or third party marketers for promotional purposes. Users may unsubscribe to emails sent at any time by following the instructions contained at the end of every World Hotel Bookings newsletter or emailing. Users may also opt-out of receiving such emails and other World Hotel Bookings marketing efforts, as well as opt-out of permitting World Hotel Bookings to share their personally identifiable information with advertisers or third party marketers for online and offline promotional purposes by contacting us by email at unsubscribe@ (AT)world-hotel-bookings.co.uk; by phone at 020 3239 1090 or by mail at World Hotel Bookings, 6 Heritage Close, Sunbury-on-Thames, Surrey, TW16 6PY, United Kingdom

.

Information sent on behalf of third party advertisers by World Hotel Bookings is prepared days in advance, so users may continue to receive email from World Hotel Bookings for up to 72 hours after following the unsubscribe procedures detailed above.

We want to be sure that we keep only the most accurate and up to date information about you in our records. Therefore, whenever you believe that your contact information needs to be updated, you can email us at info@ (AT)world-hotel-bookings.co.uk to correct or update your contact information.

5. Security Policy
   
   World Hotel Bookings has created security guidelines to protect the loss, misuse, or alteration of user information. Access to personally identifiable information is only provided to authorized World Hotel Bookings employees via a password. World Hotel Bookings staff are made aware of our security guidelines during our employee orientation process. Our security guidelines are reviewed quarterly based on our fiscal calendar.
6. Notification of Changes
   
   Users will be notified of any changes to this privacy policy statement via our electronic mailings or a notice posting on the World Hotel Bookings home page.

Last updated, 28/12/2008